This Is How Shaquille O'Neal Spends His Millions ─ TheRichest

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Shaquille O'Neal is larger than life: both in size and personality. However, it's his personality that has made him one of the most recognized figures in American culture. There were bigger guys in the NBA that no one knows about, but everyone knows Shaq. Although he earned tons of money and accolades in his NBA career, these were not enough to ensure his legacy as a public figure. Shaq had to be smart with his image, so he implanted himself in many other areas of entertainment, and invested his money instead of squandering it. This paid off, as Shaq is now a certified brand. But this financial and reputational knowledge didn't come naturally to the big man. He made many mistakes on the way to his $400 million fortune, but luckily he learned the ropes early enough in his career that the few missteps proved insignificant. Many famous people don't get such an education, so look to Shaq as a lesson on how to act when you make it big—but hopefully you can do without his patented splurging.




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