10 publicity stunts that went HORRIBLY wrong.
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Marketing stunts are something that can make headlines for both good and bad reasons. They take careful planning and scheming in order for them to work out. Why the effort? If you want your business to go viral and reach a ton of people in a short amount of time, you would consider pulling off a marketing stunt. This usually involves doing something extreme that gets the attention of the public and makes them want to find out what you’re all about. Sometimes, these marketing stunts are major hits and they bring awareness to the company that’s running the operation. However, more often than not, marketing stunts are major misses. They usually get our emotions involved in a situation. After we find out that the scenario was fake, we feel cheated and manipulated, thus leaving a bad taste in our mouth. Even though marketing stunts are usually a bust, that doesn’t stop companies from planning the next one.
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10 Marketing Stunts That DIDN'T Go According To Plan ─ TheRichest
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